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Osobase

Build a customer acquisition system that works.

I help businesses get found, get chosen, and turn attention into revenue through search, AI discovery, outbound, conversion and automation.

Your problem might not be traffic.

  • People can't find you.
  • The wrong people are finding you.
  • People find you but don't take the next step.
  • People enquire and nobody follows up properly.

Customer acquisition is a system.

  1. 01 · Get found

    Search Visibility

    SEO · AEO · GEO · Local SEO

  2. 02 · Create demand

    Demand Generation

    Outbound · Lead generation · Paid acquisition

  3. 03 · Convert attention

    Conversion

    CRO · Websites · Landing pages · Messaging · Offers

  4. 04 · Follow up

    Sales Automation

    Lead routing · CRM workflows · Follow-up · AI sales assistants · Sales automation

Don't start with the channel. Start with the bottleneck.

  • If your website converts poorly, sending more traffic won't solve the underlying problem.
  • If nobody can find you, optimizing a page that already converts well won't create enough opportunities.
  • If leads are arriving but response times are slow, more lead generation may simply create more leakage.

I start by finding the constraint, then build what the system actually needs.

What happens when the system works better

  • Our biggest win wasn’t simply getting more meetings. It was creating more opportunities without having to add another full-time SDR immediately. The system is now producing around 10 qualified meetings a month, and we’ve attributed roughly $150K in closed-won ACV to opportunities generated through the campaign. For a relatively lean sales team, that’s been significant.

    Madelaine Phillip, Vantage Logistics
  • I was spending way too much of my week prospecting, writing follow-ups and chasing people who had gone quiet. Once Outbound Oak took over the process, I could finally get out of the weeds. We started getting around 20 qualified meetings per month from their campaigns, and I wasn’t the one manually making all of that happen anymore. That alone made the engagement worthwhile.

    Nduka Dagbue, Getachus
  • We started working with Outbound Oak because our pipeline had become too dependent on referrals. Within a few months, outbound was consistently generating 15–20 qualified meetings a month. More importantly, those meetings were also turning into qualified sales opportunities. We were also seeing roughly $45K–$70K in unweighted quoted project value in the pipeline each month. It’s now a meaningful part of how we generate new opportunities.

    Ramsey Rob, SplitFire Graphics

Selected work

All work
  • Vantage Logistics · Demand Generation

    How I Built a Consistent Outbound Pipeline for Vantage Logistics

    Vantage Logistics needed a predictable way to reach shippers and manufacturers across North America. An outbound program built on a clear ICP and operational triggers reached about 10 qualified meetings a month and six closed-won opportunities worth about $150K in ACV.

    ~10Qualified meetings per month, ongoing run-rate

  • Confidential B2B SaaS company · Demand Generation

    Turning Trigger-Based Outbound into $180K of Estimated Pipeline ARR

    A revenue intelligence company's generic outbound was replying at 4%. Rebuilding the campaign around funding, leadership and hiring triggers lifted replies to 16% and produced 42 qualified meetings, 30 SQLs and about $180K in estimated, weighted pipeline ARR.

    16%Reply rate, up from 4%

  • Getachus · Demand Generation

    How Outbound Reached 20 Qualified Meetings a Month for Getachus

    Getachus relied on inbound enquiries and referrals for meetings with enterprise IT buyers in Nigeria. An outbound system built around downtime, speed and bandwidth needs reached about 20 qualified meetings a month, with roughly 60% converting to SQLs.

    ~20Qualified meetings per month, run-rate

Where I can help

  1. 01

    Search Visibility

    SEO · AEO · GEO · Local SEO

    Get discovered when customers search for what you sell.

    Explore Search Visibility

  2. 02

    Demand Generation

    Outbound · Lead generation · Paid acquisition

    Don't wait for every customer to find you. Build systems that put your business in front of the right prospects.

    Explore Demand Generation

  3. 03

    Conversion

    CRO · Websites · Landing pages · Messaging · Offers

    Getting attention is only half the job.

    Explore Conversion

  4. 04

    Sales Automation

    Lead routing · CRM workflows · Follow-up · AI sales assistants · Sales automation

    Good leads shouldn't disappear because nobody followed up.

    Explore Sales Automation

About

I've worked across websites, conversion, search, paid acquisition, outbound and automation. That experience taught me that customer acquisition rarely fails because one channel is missing. It usually fails because the pieces aren't working together.

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Find out where your acquisition system is leaking opportunities.

Get a practical assessment of your discovery, demand generation, conversion and follow-up systems, along with the areas I'd prioritize first.